Creating a Digital Presence for a Chicago Finance Firm — Web & Marketing
Creating a Digital Presence for a Chicago Finance Firm — Web & Marketing
Creating a Digital Presence for a Chicago Finance Firm — Web & Marketing
A New Horizon Consulting is a Chicago-based business advisory firm offering strategy, transformation, and finance consulting to startups, scaling businesses, and organizations in transition. With a growing client base and a vision to strengthen their digital presence, they needed a modern, scalable, and SEO-friendly website that truly reflects their mission and value proposition.
Technology: WordPress
Services: Web Development
Industry: Finance & Accounting
Challenges
Challenges We Tackled
Redesign the outdated website from scratch with a fresh, modern look
Improve content structure and flow for clarity and engagement
Ensure smooth migration from the old site to the new platform
Implement a mobile-first, SEO-friendly design to support lead generation
Build a scalable framework for future content and service expansion
Our Solutions
Real-World Impact
Custom WordPress Development We built the site from scratch using custom WordPress development—no pre-made themes—to ensure flexibility, faster performance, and room to grow. This allows the client to easily scale the site in the future as their services expand.
Humanized Content & UX Strategy We collaborated closely to create clean, professional content that clearly communicates the consulting firm’s value. Each page was thoughtfully structured to guide visitors through the firm’s core offerings: Strategy, Transformation, and Finance.
Seamless Migration We managed the full migration process—transferring content, redirecting links, and ensuring all SEO value from the previous site was preserved. This ensured a smooth transition with zero downtime or disruption to client visibility.
Mobile-First & SEO-Ready With mobile usage in mind, we designed every page to look and function beautifully on all screen sizes. We also laid a solid foundation for SEO with optimized headings, metadata, and keyword-friendly content.
Results
The Impact we made
A fully modernized digital presence aligned with the brand’s mission
Improved user experience and site navigation
Clean, responsive design that works seamlessly across devices
A scalable platform ready for content marketing and lead generation
