Arena Animation

Website Redesign, SEO Optimization, Lead Generation Strategy

Arena Animation

• Client:
  Arena Animation
• Industry:
  Animation & Multimedia Education
• Platform:
  Wordpress

Challenges Faced

Challenges

Arena Animation Ahmedabad, a leading institute in animation and multimedia education, approached us with an outdated website that no longer reflected the vibrancy and innovation of their brand.

• Outdated User Experience: The previous website lacked visual appeal and modern navigation, resulting in low user engagement.
• Low Lead Conversion: Despite a steady flow of traffic, visitors weren’t converting into inquiries or enrollments.
• Poor SEO Performance: The site was not ranking well for relevant search terms, leading to low organic traffic.
• Inconsistent Branding: The online presence didn’t align with the quality and professionalism the institute is known for offline.

Marketing Strategy

Solution

We took a holistic approach to redesign and reposition the website for better engagement, functionality, and discoverability

• Modern Website Redesign: We revamped the UI/UX, creating a responsive, mobile-friendly design with intuitive navigation. Our focus was on simplifying the user journey and showcasing key courses and success stories.
• SEO Strategy Implementation: Our team performed in-depth keyword research targeting the education and training sector. We optimized meta tags, improved content structure, and fixed technical SEO issues to enhance search visibility.
• Lead-Oriented Structure: Strategically placed CTAs, quick inquiry forms, and program highlights were added to encourage conversions and guide users toward enrollment decisions.
• Brand Consistency: We infused the site with Arena’s brand colors, visuals, and messaging to create a strong, cohesive brand impression across all pages.

Results

The Impact

After implementing the new strategy, the impact was clear:

• 45% increase in user engagement within the first month
• Significant improvement in SEO rankings for course-specific keywords
• Higher conversion rates from inquiry forms and CTA interactions
• Stronger brand alignment across web and marketing assets