Comprehensive Digital Marketing & SEO Strategy for Cornerstone TAS
Comprehensive Digital Marketing & SEO Strategy for Cornerstone TAS
Comprehensive Digital Marketing & SEO Strategy for Cornerstone TAS
Technology: WordPress
Services: Web Development
Industry: Finance & Accounting
Challenges
Challenges We Tackled
Cornerstone, an Australia-based accounting and tax advisory firm, was facing several challenges in growing its online presence and attracting the right clients.
Website lacked modern design elements and strong CTAs
Content was outdated and not optimized for search engines
Struggled with low engagement across digital channels
Inefficient lead generation and client onboarding processes
Missed opportunities due to gaps in strategy and execution
Our Solutions
Real-World Impact
Website Redesign & SEO Enhancement: The website was revamped with a modern, user-friendly design, and clear CTAs were implemented to guide visitors toward inquiries and consultations. A comprehensive SEO audit was conducted, including keyword targeting and on-page optimization. Additionally, technical SEO issues were fixed to boost search engine rankings.
Content Strategy & Marketing: A content roadmap was developed aligned with accounting and tax-related keywords, and optimized blogs and service pages were created to improve organic visibility. Website messaging was also enhanced to highlight trust, expertise, and client-focused services.
Email Marketing Optimization: Automated lead nurturing workflows were built to convert prospects into clients, while email segmentation was improved for more targeted communication. Personalization and tracking were also enhanced to boost open and conversion rates.
Social Media Management: Data-driven campaigns were designed and executed to strengthen Cornerstone’s brand, with regular updates, insights, and tips shared specifically for accounting firm audiences. Targeted ad campaigns were also run to reach SMBs, startups, and professionals seeking accounting support.
Lead Generation & Conversion Strategy: CRM-based lead tracking and follow-up automation were implemented, along with conversion-focused strategies developed to shorten sales cycles. A streamlined client onboarding process was also structured to ensure seamless transitions.
Results
The Impact we made
Through a comprehensive digital marketing and SEO strategy, Fourfold Tech transformed Cornerstone’s digital presence into a growth engine:
70% increase in organic traffic within six months
Higher lead-to-client conversion rates through improved workflows and CTAs.
Enhanced brand credibility and trust across digital platforms.
Consistent engagement growth through social media and email marketing.
