Modernizing Online Presence Through Website Redesign & Digital Marketing
Modernizing Online Presence Through Website Redesign & Digital Marketing
Modernizing Online Presence Through Website Redesign & Digital Marketing
Technology: WordPress
Service: Web Development
Industry: Education
Challenges Faced
Challenges
Arena Animation Ahmedabad, a leading institute in animation and multimedia education, approached us with an outdated website that no longer reflected the vibrancy and innovation of their brand.
Outdated User Experience: The previous website lacked visual appeal and modern navigation, resulting in low user engagement.
Low Lead Conversion: Despite a steady flow of traffic, visitors weren’t converting into inquiries or enrollments.
Poor SEO Performance: The site was not ranking well for relevant search terms, leading to low organic traffic.
Inconsistent Branding: The online presence didn’t align with the quality and professionalism the institute is known for offline.
Marketing Strategy
Solution
We took a holistic approach to redesign and reposition the website for better engagement, functionality, and discoverability
Modern Website Redesign: We revamped the UI/UX, creating a responsive, mobile-friendly design with intuitive navigation. Our focus was on simplifying the user journey and showcasing key courses and success stories.
SEO Strategy Implementation: Our team performed in-depth keyword research targeting the education and training sector. We optimized meta tags, improved content structure, and fixed technical SEO issues to enhance search visibility.
Lead-Oriented Structure: Strategically placed CTAs, quick inquiry forms, and program highlights were added to encourage conversions and guide users toward enrollment decisions.
Brand Consistency: We infused the site with Arena’s brand colors, visuals, and messaging to create a strong, cohesive brand impression across all pages.
Results
The Impact
After implementing the new strategy, the impact was clear:
45% increase in user engagement within the first month
Significant improvement in SEO rankings for course-specific keywords
Higher conversion rates from inquiry forms and CTA interactions
Stronger brand alignment across web and marketing assets
